Meticulous Research® has published its latest report, “Botanical Supplements Market—Global Opportunity Analysis and Industry Forecast (2024–2031),” forecasting that the global botanical supplements market will reach $81.6 billion by 2031, registering a CAGR of 6.9% during the forecast period.
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Key Market Dynamics
The botanical supplements market is thriving, propelled by rising health expenditures, an increasing vegan and vegetarian population, and the growing demand for natural supplements. Product innovation among manufacturers has also played a pivotal role in market expansion. However, challenges such as high product costs and competition from substitutes could impede growth.
Emerging markets and clean-label product trends provide lucrative opportunities for players in the botanical supplements space. Clean-label products, in particular, are gaining traction as consumers increasingly prioritize transparency and natural ingredients.
Dominant Segments
• Source: Spices are set to lead the market due to their extensive health benefits and bioactive compounds. Turmeric, with its potent anti-inflammatory properties, remains a staple in health-focused supplements.
• Form: Tablets continue to be the preferred form, driven by their convenience, availability in various dosages, and technological advancements in tablet manufacturing.
• Application: The energy & weight management segment will dominate, supported by a rising prevalence of lifestyle diseases like diabetes and obesity. Supplements like green tea extract and cayenne pepper are gaining popularity for their fat-burning and metabolism-enhancing properties.
• Distribution Channel: Drug stores and pharmacies are favored for their accessibility, professional advice, and quality assurance.
Regional Analysis
North America is set to maintain its leadership position in the global botanical supplements market, followed by Asia-Pacific and Europe. Contributing factors include heightened awareness of wellness products, advancements in nutrition technology, and a growing preference for organic solutions.
Key Players
Prominent players in the market include Dabur India Limited (India), Nature’s Bounty (U.S.), Ricola AG (Switzerland), BASF SE (Germany), The Himalaya Drug Company (India), and GNC Holdings Inc. (U.S.), among others. These companies are leveraging innovation to develop new products and cater to the growing consumer demand for botanical supplements.
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